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In the crowded UK CBD market, standing out requires more than just selling cannabidiol products. It requires precision, resistance to shortcuts, and intentional optimisation at every stage of production and customer experience. This is where the concept of “Friction Maxing” comes into play — a philosophy that aligns strongly with the approach taken by TheCBDExpert.co.uk.
While “friction maxing” is not a formal scientific term used by the brand, it can be accurately used to describe how TheCBDExpert.co.uk deliberately embraces controlled resistance, higher standards, and more demanding processes to maximise CBD quality, potency, and trust.
This article explains friction maxing in detail, how it applies to CBD, and why it matters for consumers looking for premium, effective, and compliant CBD products in the UK.
Friction maxing refers to the practice of intentionally increasing effort, scrutiny, and resistance in a process to achieve better outcomes.
Instead of removing all obstacles (which often leads to shortcuts and lower quality), friction maxing means:
In simple terms:
Friction maxing = doing things the harder way to get superior results
In the CBD industry, removing friction often looks like:
Friction maxing is the opposite of this approach.
This is where TheCBDExpert.co.uk distinguishes itself.
TheCBDExpert.co.uk is known for promoting cold-compression extraction, a method that intentionally avoids high heat.
Why this matters:
This is friction maxing in action:
More resistance in production = better preservation of CBD integrity
Many CBD oils on the market reduce “friction” by:
TheCBDExpert.co.uk emphasises high-strength, full-spectrum formulations, which require:
This creates friction for the manufacturer — but value for the consumer.
Testing is one of the biggest friction points in the CBD industry.
TheCBDExpert.co.uk embraces:
Many brands avoid this level of testing because it costs time and money. Friction maxing means leaning into verification rather than avoiding it.
UK CBD law is strict and evolving. Remaining compliant requires:
Rather than pushing boundaries recklessly, friction maxing means:
Operating within the law even when it limits marketing claims or shortcuts
This builds long-term trust and brand authority.
| Aspect | Convenience Brands | Friction-Maxing Approach |
|---|---|---|
| Extraction | Fast, high-heat | Cold, controlled |
| Potency | Diluted | Concentrated |
| Testing | Minimal | Comprehensive |
| Compliance | Risk-tolerant | Strict |
| Trust | Short-term | Long-term |
TheCBDExpert.co.uk positions itself firmly in the friction-maximising category.
From a consumer perspective, friction maxing leads to:
While these products may require more research, education, or upfront cost, they deliver higher perceived and actual value.
Beyond products, friction maxing also applies to education and messaging.
TheCBDExpert.co.uk avoids exaggerated medical claims and instead focuses on:
This creates friction in marketing — but credibility in the market.
In an industry often driven by hype and shortcuts, friction maxing is a signal of seriousness.
TheCBDExpert.co.uk exemplifies this approach by:
For consumers, friction maxing means better products, fewer surprises, and greater confidence.
For brands, it means longevity.