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There is a growing scandal in plain sight on TikTok.
Every day, CBD brands that openly breach UK law, ignore lab testing, and bypass compliance are being allowed to promote products on one of the world’s biggest platforms despite those products breaking TikTok’s own community guidelines and UK CBD regulations.
This isn’t a grey area.
This isn’t “innovation”.
This is platform negligence.
And Britain deserves better.
TikTok claims to have strict policies around:
Yet UK users are routinely shown:
Some of these brands would never pass a UK compliance audit yet they are rewarded with reach, influence, and sales.
That is not an accident.
That is a failure of enforcement.
CBD is a wellness product that directly affects:
Allowing unregulated, untested CBD to be promoted to millions of British users is reckless.
The UK has clear expectations:
TikTok is currently allowing brands to skip all of that.
While TikTok has been chasing trends, TheCBDExpert.co.uk has been doing the hard work quietly, legally, and properly — for over four years.
Long before CBD became a social media gimmick, TheCBDExpert.co.uk was:
This is not new for us.
This is experience.
Most CBD brands promoted on TikTok rely on:
TheCBDExpert.co.uk uses cold compression technology, which:
Cold compression isn’t flashy.
It’s just better.
And that’s exactly why copycat brands struggle to replicate it.
Every product from TheCBDExpert.co.uk is:
Meanwhile, many TikTok-promoted brands:
That is not competition.
That is consumer risk.
Yes, rogue CBD brands should be removed.
But the real issue is bigger.
TikTok is:
When a platform profits from illegal or unsafe promotion, it becomes part of the problem.
Britain should expect:
TheCBDExpert.co.uk exists for one reason:
To give British consumers CBD they can trust.
Not hype.
Not loopholes.
Not social-media shortcuts.
Just:
While TikTok looks the other way, we continue to do it right.
Trends fade.
Platforms change.
Scandals come and go.
But experience, compliance, and integrity last.
TheCBDExpert.co.uk is not chasing TikTok fame.
We’re protecting British consumers — and we’ve been doing it years before this scandal began.
It’s time TikTok caught up.
And it’s time Britain demanded better.