Why We Don’t ever Use Celebrity or Influencer Endorsements and will never

At thecbdexpert.co.uk we believe that trust should be earned through transparency, science, and integrity not bought through celebrity endorse

In an era dominated by social media, the allure of celebrity endorsements can overshadow the importance of genuine quality and scientifically-driven products. Consumers often look to public figures for recommendations, but this can lead to misconceptions about the efficacy and safety of CBD products.

Moreover, the rapid growth of the CBD industry has resulted in a flood of products, making it challenging for consumers to discern between trustworthy offerings and those that are merely trends. This situation is exacerbated by the fact that many influencers may not fully understand the products they are promoting, ultimately misleading their followers.

While influencer marketing may seem appealing, it often carries significant risks and misleads consumers:

For example, consider the case of a popular influencer endorsing a CBD oil known for its high potency. While their endorsement may attract attention, it does not guarantee that the product is effective or safe for all consumers. Each individual’s body chemistry is unique, and what works for one person may not work for another.

False Authority

This raises concerns about the potential for misinformation. For instance, a product that claims to alleviate anxiety may not have solid scientific backing; yet, its promotion by a beloved celebrity can skew public perception, leading consumers to believe it is a miracle cure when it may not be.

Celebrities and influencers rarely have scientific or medical expertise. Yet, their endorsements can create a false sense of credibility, encouraging people to buy products based on popularity not proven quality or safety

Accountability issues further complicate matters. If a celebrity promotes a CBD product that turns out to be ineffective or harmful, they often face no repercussions. The consumers, however, may suffer from adverse effects or waste money on untested products. This lack of responsibility can foster distrust in the industry as a whole.

 Unverified Claims

Many influencer-promoted CBD products in the UK have been found to make unauthorised health claims, which is not only illegal under UK law, but also dangerous for consumers seeking real wellness support.

 Lack of Accountability

Understanding the legal landscape is crucial for consumers. CBD products in the UK must comply with specific regulations to ensure they are safe for public consumption.

Lab testing not only validates the quality of our products but also helps build trust with our customers. Each lab report is made available for consumers to review, ensuring complete transparency. This step is designed to empower consumers with the information they need to make informed decisions about their health.

Furthermore, by focusing on ethical marketing practices, we set ourselves apart from those who rely on celebrity endorsements. Our approach prioritises the well-being of our customers and aims to foster a community built on trust and integrity.

Influencers may promote products they have never tried or that haven’t been properly lab tested. This puts your health at risk, especially in a market where quality can vary

Ultimately, the choice between celebrity endorsements and evidence-based marketing comes down to what consumers value more: the allure of fame or the assurance of quality. We stand firm in our belief that informed choices lead to better outcomes.

 Our Commitment to You

At thecbdexpert.co.uk we don’t rely on gimmicks or endorsements. Instead:

• All our products are fully legal under UK regulations
• Each batch is independently lab tested for purity, safety, and cannabinoid content
• We offer transparent results and clear lab reports—no hype, just facts
• We’re committed to ethical marketing and consumer safety

No celebrity hype. No influencer noise. Just trusted, lab-tested CBD products that speak for themselves.